Since its beginnings in Biel, Switzerland in 1908, Concord has gone through a dramatic surge in innovation and creativity that capitalizes on its proud roots as well as its passion for innovation and creativity. Today, Concord is moving into its next evolutionary phase, taking an approach that aims to consolidate the brand’s rich heritage and outstanding efforts of the recent past with its current successes, all in a smoothly streamlined manner that is in tune with the times - thus reflecting the very definition of the word "concord", which means harmony. This phase is a vital step in establishing a bright, exciting future - one that involves making the brand truly international, and ensuring that it lives up to its name.