To be the leading company in the watch industry by -

1) Building strong brands with the most sought-after images, and offering products with the best design, quality and value in their categories.

2) Treating everyone with respect, and making integrity the core of our actions and relationships. Striving to have employees, vendors and retailers feel like they are part of the same team.

3) Providing the best possible services to our retailers and consumers, and recognizing their importance to our continued success.

4) Constantly striving for excellence. We believe our people are critical to the achievement of this goal, and their continuous development is essential.

5) Increasing sales and profits from year to year, ensuring the security and growth of our company, and providing a reasonable return to our shareholders.